Posted by Bill Selzer on Jul 31, 2023

Ann Marie Hess, Director of Sales, and Dustin Hicks from the City of Brookfield Travel and Tourism Visitor’s Bureau joined the July 28th Elmbrook Rotary Sunrise meeting to share the opportunities available to travelers, and the impact tourism has on the city.

Currently, the City of Brookfield makes up 40% of all tourism, spending, taxes, and employment of Waukesha County and 3% of State visitor spending. This equates to visitor spending of $308.8 million, employment from tourism of 4,076 and $33 million in tourism state and local taxes. During the months of June, July and August, the number of guests visiting Brookfield is greater than the City population of 41,000.

This not-for-profit organization is funded entirely by...

City of Brookfield room tax, with the mission of promoting the image and name recognition of Brookfield. Being reliant on a room tax, hotel stays provide the funding for promoting this great city. That drives the internal slogan of “Heads in Beds”.

“Visit Brookfield is tasked with advancing the interest of all visitors to Brookfield; be it business travelers, families, conference-goers, or leisure travelers. In doing so, they advance the economic climate for all those who reside or do business in Brookfield.”

What does the City of Brookfield have to offer visitors? There are:

· Over 1840 hotel rooms within 11 locations with various amenities including extended stay, single rooms, complimentary breakfast options, workout facilities and more.

· 104 Food offerings range from fast food to fine dining.

· 213 shopping opportunities.

· Entertainment venues; Whirly Ball, Marcus Movie Tavern, Sharon Lynn Wilson Center.

· Other opportunities to explore include the Saturday Farmer’s Market, along with the drivable Fiserv Forum, Marcus Center, Milwaukee Zoo and Museum to name a few popular destinations. 

· A golf course and driving range, plus several fitness centers and spas.

The new Conference Center, south of the Brookfield Square Shopping Center, provides state of the art technology and amenities for productive business functions. Meetings, conferences, banquets and other social events can be held in this beautiful venue.

To learn more about what the City of Brookfield has to offer, visit www.visitbrookfield.com. The website provides the ability to view accommodations and restaurants through website links, as well as search for entertainment and activities on the site calendar.

Sponsors